WHAT IS ORGANIC TRAFFIC?

The term "organic traffic" is used to refer to visitors to your website as a result of free ("organic") search results. Organic traffic is the opposite of paid traffic that defines the visits generated by paid ads.

Organically accepted visitors find your website after using a search engine such as Google or Bing, so it is "not redirected" by another website.

This article will include:

• How to find your organic search traffic in Google Analytics reports
• How do you measure the value of your organic search traffic with Google Analytics?

How to find your organic search traffic in Google Analytics reports

SEO or search engine optimization is the technique of increasing the amount of high quality organic search traffic to a website through search engines like Google.

"With " Organic search Traffic", we mean website visitors who search by keyword and click a search engine result instead of a pay-per-CLICK (PPC) ad. In other words, this is free traffic from search engines, rather than paid traffic from digital ads.

Your sites with the keywords you want with the desired search engine Sending organic traffic You can review our service.

Now that we know what SEO is, let's start with how to find and isolate your organic traffic in Google Analytics. There are at least two ways to look at how your organic traffic is performing.

Option 1: Detail in the Channel report

The first way is to go to your channels report (Acquisition > > All traffic > > Channels). This shows how your different channel groups are performing in terms of traffic, attendance, and conversion. With channels, we mean different ways for visitors to reach your website (for example, paid search, referral, social, etc.).

Click Organic Search to review your organic search traffic (for example, see the metrics of your visitors only from organic searches).

This then displays your organic keywords report, which sorts your best performing keywords by the metrics you choose (Acquisition > > All traffic > > Channels > > Keyword).

For example, you might want to sort your organic keywords by bounce rate (the percentage of users who came to your site and left immediately without further action). This lets you see which keywords are most engaging or using high-quality traffic.

Segmented By search engine: If you want to look at specific search engines (for example, Google, Yahoo, Bing, etc.), you can also segment organic search traffic by source. In the purchase > > go to All Traffic > > Channels > > Source (tab).

Segment by landing page: Finally, you may want to define landing pages that route the most organic search traffic to your site.According to the landing page, we mean the first webpage a visitor sees when visiting your website.

To see landing pages with the highest traffic in your organic search traffic, click the landing page primary dimension in the Organic Keywords report (Acquisition > > All traffic > > Channels > > Landing page).

Option 2: Add "Organic traffic" as a Segment in any report

However, perhaps you want to analyze your organic traffic further in a different report. In this case, you can add the default section "Organic traffic" to the top of the report. This allows you to dive deeper into your audience, behavior, and conversion reports for your organic traffic segment.

How do you measure the value of your organic traffic with Google Analytics?

So why do you want to measure the impact of your SEO?

Because it is often by CEOS and KOBI owners, it is a unique challenge to measure the value of SEO and organic traffic for the job.

Because organic search traffic (such as social traffic) is often at the top of the marketing funnel, although not most consumers, most consumers nowadays won't turn to paid customers when they first meet your website.

As we always say, to transform organic traffic An organic traffic like the following link Or you may need an ad campaign with email advertising marketing. Because organic search traffic is often costly to the business, it cannot take the money it deserves to provide revenue and is not preferred by management, so we offer this service at very affordable prices.

Bu nedenle SEO’nun değerini ölçmek için Google Analytics’teki “Çok Kanallı Huni” raporlarını kullanıyorum. Özellikle, “Yardımlı Dönüşümler” raporunu kullanmanızı tavsiye ederim. (Dönüşümler >> Çok Kanallı Huniler >> Yardımlı Dönüşümler).

Bir oyuncunun topu gerçekten çembere sokan kişi olmayacağı, ancak takım arkadaşlarına yardımcı olabileceği basketbolda bir asistan düşünün. Asistanlar basketbol takımına önemli bir değer sağladığı ve “puanlamayı” (veya “dönüşümleri”) mümkün kıldığı için, hem basketbol hem de dijital pazarlamadaki bir ekibin değerini anlamak için izlenmesi gereken önemli bir ölçümdür.

Bu nedenle, Yardımlı Dönüşüm raporu, SEO'nuzun gerçek etkisini anlamak için en iyi bahistir. SEO çabalarınızın ölçülebilir değerinin, düşündüğünüzün iki katı olduğunu görünce şaşırabilirsiniz.

1. Adım: Yardımlı Dönüşümler raporunuza gidin

Dönüşümler >> Çok Kanallı Huniler >> Yardımlı Dönüşümler'i tıklayın. Orada, tüm kanal gruplarınız için yardımlı dönüşüm sayısını ve bu dönüşümlerin değerini göreceksiniz.

Bu ekran görüntüsünde de görebileceğiniz gibi, Ekran Google Mağazası için En Yüksek Yardım Edilen / Son Tıklama Dönüşüm oranına sahiptir, yani Ekranın şirketin dönüşüm sayısı üzerindeki etkisi en sadedir.

Step 2: See your assisted conversions for organic search traffic

Click "Organic Search" under "MCF Channel Grouping". You'll see it here.

Step 3: Compare your assisted conversion value with the direct search value for each resource (search engine)

For businesses in this screen shot, most of the conversions supported for organic search come from Google. If you compare the Assisted conversion value ($2912.08) of the Google organic search of this company to direct conversion ($2717.08), you will see that the actual value of Google organic search for this business is more than twice the direct conversion value .

In other words, an SEO analyst can show their managers or clients that the value of SEO is actually only twice as hard as they think it's based on direct conversions!

Now that you know how to show SEO's value with Google Analytics, we've talked about what metrics you'll follow to understand how organic search is performing for your business.

As you understand, learning how to analyze Google with Google Analytics is not an easy thing to do. There is a serious need for time and learning.

Therefore Safir Media , we help several businesses optimise their digital channels, including SEO support organic search traffic. Many of these enterprises are very intelligent and managed by technical founders. However, even those entrepreneurs who are educated in the field of digital marketing and data analytics do not have the knowledge or resources to draw attention to actionable internal views from their SEO data.

Our Digital analytics Platform Google Organic Traffic Platform is a very important tool in this service. When you use our app, SEO tells you whether it's the right channel for your business based on your Google Analytics data, so you don't have to spend money on wrong marketing activities.

In other words, the tool automating everything we describe in this tutorial, so you can spend less time learning these things through trial and error, and give yourself more time by doing what you do best to carry out your business.

If you are interested in this service (or need help determining your conversion goals), click here to fill out our contact form or send an email at destek@safirmedya.com.

Best regards...