The term "organic traffic" is used to refer to visitors to your website as a result of free ("organic") search results. Organic traffic is the opposite of paid traffic that defines the visits generated by paid ads.

Organically accepted visitors find your website after using a search engine such as Google or Bing, so it is "not redirected" by another website.

This article will include:

  • How to find your organic search traffic in Google Analytics reports
  • How do you measure the value of your organic search traffic with Google Analytics?

How to find your organic search traffic in Google Analytics reports

SEO or search engine optimization is the technique of increasing the amount of high quality organic search traffic to a website through search engines like Google.

"With " Organic search Traffic", we mean website visitors who search by keyword and click a search engine result instead of a pay-per-CLICK (PPC) ad. In other words, this is free traffic from search engines, rather than paid traffic from digital ads.

Your sites with the keywords you want with the desired search engine Sending organic traffic You can review our service.

Now that we know what SEO is, let's start with how to find and isolate your organic traffic in Google Analytics. There are at least two ways to look at how your organic traffic is performing.

Option 1: Detail in the Channel report

The first way is to go to your channels report (Acquisition > > All traffic > > Channels). This shows how your different channel groups are performing in terms of traffic, attendance, and conversion. With channels, we mean different ways for visitors to reach your website (for example, paid search, referral, social, etc.).

Click Organic Search to review your organic search traffic (for example, see the metrics of your visitors only from organic searches).

This then displays your organic keywords report, which sorts your best performing keywords by the metrics you choose (Acquisition > > All traffic > > Channels > > Keyword).

For example, you might want to sort your organic keywords by bounce rate (the percentage of users who came to your site and left immediately without further action). This lets you see which keywords are most engaging or using high-quality traffic.

Segmented By search engine: If you want to look at specific search engines (for example, Google, Yahoo, Bing, etc.), you can also segment organic search traffic by source. In the purchase > > go to All Traffic > > Channels > > Source (tab).

Segment by landing page: Finally, you may want to define landing pages that route the most organic search traffic to your site.According to the landing page, we mean the first webpage a visitor sees when visiting your website.

To see landing pages with the highest traffic in your organic search traffic, click the landing page primary dimension in the Organic Keywords report (Acquisition > > All traffic > > Channels > > Landing page).

Option 2: Add "Organic traffic" as a Segment in any report

However, perhaps you want to analyze your organic traffic further in a different report. In this case, you can add the default section "Organic traffic" to the top of the report. This allows you to dive deeper into your audience, behavior, and conversion reports for your organic traffic segment.